"All heart, all passion and all in. Eric Davies, founder of Deity components, has turned a life-long dream into a thriving independent mountain bike parts brand. From a unique childhood in Central America to stumbling across mountain biking in college, Eric worked his way from bike shop employee to industry insider. Eventually, he grew tired of helping others build something he didn't believe in and started Deity in late 2003 with his wife Sadie. The rest is patient, deliberate history and I hope you enjoy learning about that history in this week's podcast." Presented by VITAL MTB
4 Comments
Will Nickell
6/16/2018 03:58:15 pm
Wow, really enjoyed this podcast. What an interesting story. Keep up the work!
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Jonathan Yates
6/20/2018 09:02:42 am
Great story and fascinating insight - will definitely be shopping deity components in the future.
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Brandy Kilkenny
10/25/2018 10:37:02 am
Awesome Podcast. I have total admiration and respect for Eric amd Sadie. I had been looking to upgrade bars on both my mountain bikes, this podcast helped me make up my mind. I bought the TMO and the Skyline bars.
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Kelly Hartman
1/1/2019 01:40:55 pm
Glad I took the time to listen to this. Inspirational and Informative. I always like to know about the companies and the people behind the products. It’s cool to hear the backstory and some of the events/reasons that inspired the creation of Deity. I can say that after listening I’m am even more stoked to use Deity parts. The information about product development and product testing was impressive and displays Deity’s dedication to their riders. Thanks for sharing 🤘🏼Keep up the great work
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