THE NEW SOFTGOODS COLLECTION IS HERE!

4/22/2020

We take your fashion seriously. The time has come for you to ditch your old wardrobe and slip into some premium DEITY apparel with the launch of our new 2020 Softgoods Collection! Featuring a comprehensive series of T-SHIRTS, snapback HATS, pullover and zip up HOODIES, JACKETS, and a tech series of JERSEYS! Variety is the name of the game, so if you are tired of the same old bike industry vibe...it is time to change that and represent your fav brand with pride! Enjoy a sampling of images of the line and snag some while they are available! Images by Ian Hylands