LOVE IS IN THE AIR.

Vertical Divider

"In the end it all comes down to love. We love each other, what we do, and this industry. Isn't that what everyone wants in the end, to feel that indescribable feeling that motivates and drives us all? In our eyes, no matter what you are doing, if it fulfills and challenges you, then it's a winner. Life is too short to see what happens, you have to find what you love and make it happen!" Eric and Sadie Davies

It was an honor to have the crew at Pinkbike run an interview on DEITY owners Eric and Sadie in tribute to Valentine's Day. Hit up their site to read some insight into the relationship that started a growing global movement! [ Photos by Paris Gore ]  READ MORE