We live between the tape and we have a passion for those who love to go fast, who are defined by speed, and for those who put it on the line every year at World Champs! To celebrate this years World Championships being held at the iconic venue of Fort William in stunning Scotland…we are proud to debut the latest DEITY DARK ROOM exclusive, the WORLD CHAMPS edition of the award winning Skywire Carbon Handlebar.
Featuring an all new graphic layout and high gloss clearcoat…this handlebar is the definition of limited edition so act quick as when they sell out they are gone forever! Good luck and top speed to everyone racing at World Champs and thank you to all of our DARK ROOM family for supporting DEITY and being part of something special! LEARN MORE
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The latest DEITY DARK ROOM drop is hitting on July 19th! Have a craving for some color in your life? The COLORBOMB Pedal is the ticket! Built around the award winning DEFTRAP Nylon Pedal, the COLORBOMB is skinned in a bold array of splatter colors and will be available in limited numbers on July 19th! Hit the link for details on how to gain access to the COLORBOMB Pedals and make sure to become a member of the DARK ROOM for exclusive access to limited edition drops, early access to future product launches, giveaways, and one-off custom pieces!
Congratulations to everyone who was able to get your mitts on the latest coveted DARK ROOM release, the FANTOM edition stem. An homage to our roots, we put white powdercoat on the map in the early 2000's and we were hyped to give all of our fans a chance to get a piece of DEITY nostalgia. Cloaked around the acclaimed lightweight chassis of the Copperhead Stem, the FANTOM features a gloss white powdercoat finish and was available in limited numbers via THE DARK ROOM and at participating DARK ROOM POP UP SHOPS! Stay tuned for the next DARK ROOM drop in 3 weeks that is titled JAWBREAKER for all the mystery solvers out there!
Congratulations to all of the fans who were able to get their hands on the latest DARK ROOM drop, the Nightowl Snapback! If you missed out, make sure you are subscribed via the pop up on the homepage and if you do not see it...clear your cookies and refresh. The DEITY DARK ROOM gives you exclusive access to limited edition products, one-off customs, early access to future launches and so much more. Best thing is...there is zero junk mail and you will receive access to DARK ROOM drops every 3 weeks in your email inbox. Stay tuned as we have a ton of amazing products planned for this Summer. From the limited return of our infamous white colorway, World Champ tributes, an homage to the Black Mamba, and so much more. Don't miss out!
For 17 years, the handlebar of choice for Cameron Zink has been DEITY and on the 10-year anniversary of the debut of his first signature model…we are proud to launch the long-awaited evolution of the DEITY CZ line of handlebars, the CZ40! If you are familiar with the previous CZ38 model, the Zink signature handlebar features a unique 9.5 x 4.5 degree bend/sweep that replicates the feel of his favorite motocross handlebar. The new CZ40 features an 800mm width, 40mm rise, and if you look closely…you will even see cut marks referencing his favorite widths for different disciplines. It is all about the details. We are passionate about developing products with STRENGTH as the priority and the CZ40 has been in development for 3 years to make sure it not only met our standards and Cam’s needs, but was ready for you as a rider. You may say… “3 years for a handlebar?” Absolutely. All our products undergo rigorous machine testing and a 24-month real world testing program before they are available to the public! With two Red Bull Rampage seasons under its belt, we passionately believe that our customers should never be our testers and nothing beats the patience and knowledge gained during real world testing. The wait is always worth it! Not all handlebars are created equal and, in addition to our real-world testing program, all DEITY handlebars undergo a heightened proprietary internal testing standard that measures range of deflection and flex from various angles to mimic true riding conditions. Instead of solely relying on the information gained from an industry standard test machine, we are producing data at various angles and cycle-testing at higher values than are required, which allows us to put the product through a greater level of stress. Each model in the DEITY line is also impact tested to measure flex and sheer strength of the product under load. Heat treated independently from other models to increase strength and consistency by a minimum of 20%, the design of a DEITY handlebar is topped off with our Gradient Butting technology. This technology departs from conventional double butting methods that can create abrupt changes in wall thickness which in turn create stress zones. From design, machine testing, data analysis, real world abuse, and finally to your door…we take pride in the care and detail we put into our passion. We do not take the investment from our riding community lightly and that is the reason why our approach to handlebar development is unlike anyone else industry wide. Available in 3 graphic colors, the DEITY CZ40 Handlebar is now in stock globally in Camo, Snow Camo, and the Anthem colorway! Specs include:
EXPLORE NOW Are you subscribed to The DEITY DARK ROOM yet? Gain access to The DEITY DARK ROOM by subscribing via the homepage of our site! If you do not see the pop up...clear your cookies and refresh! What you are becoming part of is something special where you will have exclusive access to products no one else can get their hands on, early access to future DEITY product releases, the ability to get your hands on one of a kind limited edition pieces, and giveaways! What is best...we launch them every 3-4 weeks and the notifications will land in your inbox to give you the heads up! Next up, we debut the acclaimed TMAC Pedal in ROZAY! To celebrate this limited release, we are proud to debut the DEITY DARK ROOM POP UP SHOP! Yes, in addition to being available in the DARK ROOM... select participating bike shops throughout the USA will have limited numbers of the ROZAY Pedals on hand for the launch on May 10th! We expect them to sell out quickly, so make sure to be first in line when their doors open that day! Participating DARK ROOM POP UP SHOPS are:
The DEITY MMIV Collection of apparel continues to expand with the debut of the 2.0 capsule. Featuring a range of options for those who prefer a minimalist touch to those who love classic DEITY art. From the elegant Payton Crew Pullover, the stealth Blackout Snapback, to the bold and vivid Vulture Shirt...we hope you love the MMIV 2.0 Collection! EXPLORE>
Enter The DEITY DARK ROOM. If you know anything about DEITY... you know that we march to our own beat, creativity is in our blood, and we LOVE our fans! To celebrate YOU, we have created an exclusive space where you will gain access to limited edition DEITY products, one-off customs, early access to product releases, autographed memorabilia, and much more! Interested in being a part of DEITY history? The only way to gain exclusive access to The DEITY DARK ROOM is to sign up via the pop up on the homepage of the site. If you do not see it come up...don't fret. Simply clear your cookies, refresh your browser for it to appear, sign up, and have DARK ROOM drops land right into your inbox. No filler, no junk, no mailers...only exclusive access to products no one else can get their hands on!
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