Since 2004,  DEITY has been a creative force within the riding culture.  Cemented in the parks and shaped at the trails... the MMIV collection pays homage to the principles that made us different than everyone else.  Unapologetic and marching to our own beat, we hope you love the first collection in the MMIV series and find something you identify with.  Dive into the comprehensive look book to see get a closer look at the entire collection HERE!

The DEITY line expands with the addition of Liquid Silver to the line up!  We love an elegant touch on a bike and our new Liquid Silver Collection is a jaw dropper in person!  Available throughout out entire anodized line of components...add a touch of DEITY style to your bike today and complete your kit!

Trying to figure out which grips might be best for you, or what makes each DEITY grip different from the next? Check out this in-depth dive into the design philosophies, technology, and key features of every DEITY grip we offer. Once you've watched this, make sure to snag a pair for you and a loved one!

The 2022 World Cup DH race season gets underway in Lourdes for the Pinkbike Racing team. Aimi Kenyon is a first year junior with a lot of raw potential, but the gap between national races she’s been doing and the World Cup level is massive, so she has to figure it out fast. She has to jump.

Enjoy episode one from our Pinkbike family!

Racing is in our DNA.  If you know us...you know we love everything speed related and that is also true for high stakes desert racing.  In tribute, we have assembled three products together for our latest collection, The DEITY RALLY PACK.

Consisting of the PRERUNNER Water Bottle, OVERDRIVE Jersey, and BAJA Tee... give your kit a refresh and represent DEITY on the trail and off the bike.

Angel drops in again to walk you though the process of properly installing the Copperhead stem. If you've got a Copperhead stem or are looking to get one, it's important to make sure you follow a few simple steps to get it right the first time! Watch this detailed video to learn the simple, quick process for installing the Copperhead stem.

Join us for an in-depth look at Angel Bravo's Transition Spire to see how he sets it up!

Angel is not only capable of putting massive dudes in headlocks and making it look easy, but he also runs the tech department here at DEITY. Here's a list of the DEITY parts on his bike, in case you want to Complete Your Kit like him:

- Skywire 25mm rise Handlebars, Chrome
- Copperhead OS 50mm Stem, Black
- Crosshair Headset Cap, Black
- Lockjaw Grips, Black
- Speedtrap Saddle, Chrome
- Circuit Seatclamp, Black
- Deftrap Pedals, Black