It is the little things that polish up a new build! Our CROSSHAIR Headset Cap Kit is fully CNC Machined from aluminum and features a color matched 7075 T73 aluminum countersunk bolt to keep the look clean.  With slimline spacer kits included, the CROSSHAIR is the perfect finishing touch to any DEITY spec'd build.  Available in all of our range of anodized colors...snag a kit today and represent!

Nothing beats a FRESH BUILD...especially when it is littered in DEITY from front to back.  International Sales Manager, Silas Hesterberg, recently wrapped up his new Yeti build and it turned out so good we had to shoot it.

What are Silas' top DEITY picks to complete his kit?

MODEL YETI SB130 LR
FRAME YETI TURQ Series carbon fiber frame - LR Configuration (137mm travel)
FORK FOX FACTORY GRIP 2 36/160MM
TRAVEL (REAR) 137MM (5.4")
REAR SHOCK FOX FACTORY DPX2, 210 x 55MM
WHEELSET DT SWISS CUSTOM EX1700 30MM
REAR DER SRAM X01 EAGLE
SHIFTERS SRAM X01 EAGLE
CRANKSET SRAM X1 EAGLE 30T 170MM
BB SRAM DUB BB92
CASSETTE SRAM X01 EAGLE 1295 10-50
CHAIN SRAM GX EAGLE
BRAKES SRAM CODE RSC
ROTORS SRAM CENTERLINE 200/180
POST FOX TRANSFER 31.6MM 150MM
FRONT TIRE MAXXIS MINION DHF 2.5 EXO+
REAR TIRE MAXXIS MINION DHR II 2.4 EXO+
HANDLEBAR DEITY SKYWIRE 25mm RISE, TURQUOISE
STEM DEITY COPPERHEAD OS, 35mm LENGTH, BLACK
GRIPS DEITY SUPRACUSH, TURQUOISE
SEAT DEITY SPEEDTRAP CR-MO, TURQUOISE

To celebrate the launch of the new DEFTRAP Pedal, we teamed up with David McMillan and Hunt Cinema to showcase the pedal in action throughout the landscape of New Zealand!   Dig into full details on the DEFTRAP HERE!
Filmed / Edited by Hunt Cinema

It has been a long time coming and we are excited to debut the latest DEITY pedal: the DEFTRAP! With a true concave profile that your feet sink into, our signature non-offset symmetrical design to offer more stability behind the spindle, 8 cr-mo pins and 2 nylon pins per side, and a massive functional footprint…the DEFTRAP is in a league of its own and dead set on becoming the best feeling nylon pedal on the market.
 
Riders are passionate about our pedals, so when we decided to dive into a new top tier nylon pedal model, we knew we had to exceed their expectations. Oftentimes nylon pedals are treated as an affordable afterthought by brands, but we wanted the DEFTRAP to leave an emotional response. By offering a “feel” that would rival the highest end pedals in the world and using the best nylon glass fiber materials available, the DEFTRAP is a cost effective pedal that could thrive performance-wise in a World Cup setting, but also be perfect for someone who simply commutes daily to work. It really is a special feeling pedal and anyone who loves the TMAC will understand what we mean.

“Not all nylon materials are created the same though. Did you know that in the pedal manufacturing game there are two qualities of nylon fiber used for pedals?  One is widely used and is the standard in this industry due to its cost-effective price and ease of access.  However, there is another nylon fiber material available that is substantially more expensive, harder to acquire, and is approximately 28% stronger against impacts and even stronger than that when faced with dramatic weather ranges.  This material is used in high load industries and in equipment that experiences extreme forces, high heat ranges, and bitter cold temperatures.  It is vastly superior and the clear winner for us during the development and production of the DEFTRAP Pedal.” Eric Davies (Owner / Designer)

DEFTRAP SPECIFICATIONS:

• Inspired by the world-renowned TMAC pedal
• Injection Molded Nylon Glass Fiber Composite Body
• Premium Nylon Glass Fiber Composite material is 28% stronger than Nylon Composite used by most leading brands
• Nylon Fiber blend does not get hung up on rocks
• Non-offset symmetrical design gives the rider perfect weight distribution across the pedal, creating a very stable platform through rough terrain
• Large 113mm L x 103mm W footprint
• Featuring a true concave pedal body profile
• 1.5mm of concave shape in the pedal body per side
• 18mm at the center
• 10 pins per side (8 replaceable steel pins, and 2 fixed nylon pins)
• 2 sealed bearings with oversized DU bushing design is robust and reliable
• Open channeling for mud and snow shedding capabilities
• Not the average plastic disposable pedal...the DEFTRAP Pedals are fully sealed, rebuildable, thin, and offer the same or better grip in comparison to a traditional aluminum pedal
• Brilliant design for all genres of riding...from Trail, Enduro, Downhill, Dirt Jumping, to commuters
• Full color range available in Black, Red, Orange, Green, Blue, Turquoise, Yellow, Mint, Purple, and Pink options
• 391 grams per pair
• $49.99 USD

 
“It was fun designing the DEFTRAP with the goal to pour everything into it and try to make something special. It looks simple, it appears minimalistic, it is definitely in the opposite direction of other nylon pedals on the market, but it feels insanely good underfoot.  With a focus on feel, durability, and quality, we treated it like a $150 pedal so we could give riders something special. From the concave profile to our non-offset symmetrical stance and size, literally every person who has ridden on a pair has loved them and we cannot wait for the rest of the world to put their feet on a set!” Eric Davies (Owner / Designer)
 
To read more details on the new DEFTRAP Pedal and to order a pair...CLICK HERE!

We take your fashion seriously.  The time has come for you to ditch your old wardrobe and slip into some premium DEITY apparel with the launch of our new 2020 Softgoods Collection!  Featuring a comprehensive series of T-SHIRTS, snapback HATS, pullover and zip up HOODIES, JACKETS, and a tech series of JERSEYS!  Variety is the name of the game, so if you are tired of the same old bike industry vibe...it is time to change that and represent your fav brand with pride!  Enjoy a sampling of images of the line and snag some while they are available!   Images by Ian Hylands

Are you a diehard DEITY fan?  If so, you need to check out our ACCESSORIES page to dive into a ton of small bits!  From Patches, Signs, Valve Caps, Wristbands, and much more...there is something for everyone and a great avenue to fly the DEITY flag loud and proud!  SHOP NOW

We know that talent has nothing to do with age… And now we also know that Hugo Robenek is up there with the steeziest! Hugo is a Czech rider who’s been supported by our distributor FDF Bike Shop/Kamil Tatarkovic for many years. He was able to get the last fews days in filming in Malaga before total confinement. The edit they came back with has served us well during this time already and also proves that the META TR SX and the ABSOLUT are the perfect combo! It’s no coincidence that they have the same colour-way and design features.

A few words from director Adam Kovar: “Bawavera tells a story about the quest for sunsets in the Mediterranean atmosphere of southern Spain. Hugo’s skills and old school vibe in this video blend perfectly with these abandoned haciendas.”

Directed by Adam Kovar Production - Divergent Films Additional camera - Honza Volf Colour - Marek Hrasko Sound - Frantisek Riha Edit - Adam Kovar Graphics - Svatopluk Rucka Cast - Hugo Robenek Photography - Lukas Neasi