YOU have spoken! We are honored and humbled yet again to have riders worldwide rank our Stems at the top spot! Also, to have our Handlebars ranked 3rd, Pedals ranked 3rd, and Grips ranked 4th industry wide by YOU....keeps us fueled, motivated, and energized to earn and keep your top rank! Much love everyone! 🖤
From dirt jumpers to riders looking for a more comfortable riding position, the new HIGHSIDE 35 Handlebar features a 35mm diameter, an 800mm width, and an industry leading 50mm and 80mm rise! Available in our full line up of colors, reduce the strain on your back and get your hands on a handlebar designed by riders for riders!
Shop the HIGHSIDE 35 Handlebar in a 50mm rise
Shop the HIGHSIDE 35 Handlebar in an 80mm rise
Eyes up, elbows out, knees slightly bent. You've heard it all before. But what does that all really mean and is it all necessary? Ben Cathro breaks down body position and explains how he came up with his very own philosophy: The Boss Stance.
It is always bike build season at the DEITY headquarters and Justin McLintock's fresh YT is a stunner! We could not help but cast some lights on it to showcase the tasty bits! Enjoy some camera magic from Ian Hylands!
"Only 10 days into 2021 and It's like Christmas again. Scott sent me a brand new 2021 Scott Tuned Gambler so I thought I'd do a full bike check of this pimping downhill bike for you guys.
But first as if 2021 wasn't good enough already GoPro also sent me a GoPro Hero 9 Black to giveaway to you guys. All you need to do to enter, is subscribe to this channel and comment where you'd take this GoPro Hero 9 with you on a riding adventure anywhere in the world. This Hero 9 is amazing with the ability to film in 5K at 30fps Beney and I love using it and it goes everywhere with us.
Back to the Bike though, this new Scott Gambler 2021 with the sickest paint job is a dream come true for me, having helped with the design over it over the year it's so awesome to see it on sale for all you guys to buy it. I thought I'd run through my downhill World Cup set up for when I'm racing and also my Freeride for Audi Nines, Darkfest and RedBull Rampage set up for you guys." Brendan Fairclough
Looking to buy his signature handlebar?? Get is HERE!
From snow to brilliant conditions, join Bas van Steenbergen as he gets festive for the masterful lens of Rupert Walker in the latest edit by DEITY, "Let It Snow"! Happy Holidays! Filmed / Edited: Rupert Walker
With the holidays around the corner, now is your chance to give yourself a gift and snag up the new DEITY DOUBLESHOT Mug! Featuring a 14oz capacity, top quality stoneware construction, a matte black exterior, a high gloss orange interior, and bold graphics throughout...if you love bikes, riding, and DEITY, the DOUBLESHOT is a must have item in your kitchen or on your workbench! Get one HERE!
"Much as 2020 was a weird one, it also produced some pretty rad bikes and gear. The level definitely keeps going up, but as good as the average is these days, there were still some things that really stood out - the cream of the crop! We thought this would be a good time to share our top picks with you, so the editorial staff put their heads together and we came up with our personal favorites - what we thought was the best MTB gear of 2020." - VITAL MTB