Burn in some laps with DEITY's David McMillan and Bas van Steenbergen as they hit some classic Whistler lines and showcase their timeless style on two wheels!
Filmed/Edited: Vince Smith
Music: Covenants by The Soldier Story
We are proud to announce that Lusty Industries is now distributing DEITY in beautiful Australia! A true rider owned company, Lusty has built a reputation for top tier rider support and have a deep roster of brands that embody the spirit of racing and the outdoors. With our full line now in stock and available, we collaborated with the legends at Lusty to bring you an edit showcasing three of their team riders... Joel Willis, Pacey Stockton, and Daniel Chiarelli. Watch as they put DEITY kit through some dust and stay tuned as we bring DEITY to the forefront of the Australian community!
Live in Australia? ...get in touch with the crew at Lusty to find a stocking dealer at: www.lustyindustries.com
Following a roller coaster of a World Cup season in 2017, Brendan Fairclough and Gaetan Vigé packed their bags and hit the road ready to put some of the Velosolutions trail centres and bike parks through their paces.
More commonly known for their asphalt pump tracks, Velosolutions have been building trails and bike parks all over the world since they formed in 2004. Claudio Caluori has been at the forefront of their design and construction and although he couldn’t join the team this time, he lined up some of his favorite trails for the boys to let loose on.
Enjoy the latest edit by Velosolutions: "Velosolutions Trail Tour"!
Renown for creating stellar two wheel content at an unrelenting rate...we have compiled all of it at one place for your viewing pleasure! DEITY TV is your one stop resource to watch our crew put your favorite gear in action on on your screen 24/7! With an intuitive player system that auto feeds the following edit...just press play and relax! To celebrate, we have just launched our first DEITY TV exclusive edit featuring Cody Gessel, so hit this LINK and kick off a day of DEITY TV!
The impact our riders have on our inspiration, fuel, and hunger is monumental and after spending 2-3 years designing our new 2017 product line to reflect the technology, strength, function, and attention to detail DEITY is known for, we saved the final "look" as the last step in the process. As designers, influence can be found in so many things from race heritage, motorcycles, the lines of an F1 car, to our favorite helmet manufacturers, but the primary visual that we kept coming back to was the rider. What is the definition of speed and performance to us? It is the look of Brendan Fairclough drifting through a corner, Bas van Steenbergen cutting shapes at every chance he gets, and in the end, that raw state of speed and strength helped create a product line that looked fast standing still.
COMPLETE YOUR KIT: TRAIL EDITION
Bas van Steenbergen's top DEITY picks for his Trail build: The Copperhead Stem, Skyline 787 Handlebar, Knuckleduster Grips, Circuit Clamp, and Speedtrap Saddle.
The lead up to 2017 was overwhelming for us. The pressure, focus, change, excitement, energy, progress, and vision fueled us daily to reimagine the potential for DEITY and the future of this rider owned brand. With a product line that is 95% new, it was years of hard work and dedication to get our company to this point and as we got closer to the official launch in late February, we were ill with anticipation to see the product living on a bike, thriving under the control of our riders, and leaving an emotional response with the community we love so much.
As a company that bases every movement and decision around you, the rider, we cannot thank you enough for the support and for choosing to ride DEITY! It has been an emotional year for all of us. With our internal team growing with passionate driven people who love what DEITY stands for, our facilities evolving, our technology and designs receiving rave reviews, our dealer and distributor network expanding…we now look to the future with one goal in sight, to take DEITY to the top and to never waiver on the principles and values that have shaped why so many of you identify with us.
COMPLETE YOUR KIT: DOWNHILL EDITION
Bas van Steenbergen's top DEITY picks for his Downhill build: The Intake DM Stem, Blacklabel 800 Handlebar, Knuckleduster Grips, Circuit Clamp, Sidetrack Saddle, and Retina I-Beam Seatpost.
t is only fitting to end an incredible year at DEITY the same way it started, with a DEITY TV Production featuring the style, finesse, and strength of Bas van Steenbergen. As a leading contact point manufacturer, we thrive going head to head against the giants of this industry. That against all odds mentality is one of the many reasons our athletes identify with us and why we have cultivated a devoted base of riders who bleed DEITY and will help shape the future of this rider owned brand. Enjoy our latest edit, “COMPLETE” and bring on 2018!
Filmed/Edited by Last Light Cinema
Since the debut of our new product line in 2017 one things is clear...we came out swinging and we are not letting up anytime soon! With a product line that we have never been prouder of, picking our top choice for DEITY Product of the Year was a difficult call to make. As a leader in the contact point category, we strive to design and manufacture product that leaves a lasting impression on your riding experience. From our pedals to our handlebars...there are so many models that capture our imagination, but none resonated as deeply as our KNUCKLEDUSTER grips!
Designed years ago during the infancy stages of the 2017 product line development, the KNUCKLEDUSTER ended up shaping what was to become an expansive new product line that exemplified attention to detail and a focus on function. From the V-Chevron pattern that fills the swell of your palm, the mushroom ribs to reduce vibration, the seamless transitions from the top to the bottom, and the perfectly positioned recessed half waffle to lock your fingers into without creating hot spots...the KNUCKLEDUSTER is a piece of magic and there is nothing on the market that comes close to how it feels.
With countless products that are category leaders industry wide, it may be amazing for a $22 product to make out top pick. Nevertheless, the proof is in the experience and like everything we design, we aim to become the favorite contact point you have ever ridden. If you own a set of KNUCKLEDUSTERS...thank you and if you have yet to pick some up, you cannot find a better option to invest $22 into. Bring on 2018!
The latest issue of BIKE Magazine has hit the newsstands and chief photo editor, Anthony Smith, has selected DEITY to outfit his "Editor's Choice Dream Build" for 2017! Anthony's top picks to complete his kit are: the COPPERHEAD stem, BLACKLABEL 800 handlebar, and TMAC pedals and clearly, he has amazing taste! What are your top picks for your dream build?