COVID 19 is destroying communities and shutting down bicycle shops that should be classified as an essential business in every state!
One thing you can do right now to help your community, your business, and the industry is contact your state's governor and request that bike shops be classified as "essential services" and remain open in the event of a shelter-in-place order.
To simplify the process, we have documented steps you can take as a fellow passionate bike rider to keep your local shops alive:
CALL YOUR GOVERNOR- Make your voice heard! For those uncertain of what to say, we have included a script below!
"My name is [name] and I'm the [position] at [bike shop name] located in [city, state]. Please declare [state's] bike shops as essential businesses under a shelter-in-place order. For many essential workers, the bicycle serves as a primary mode of transportation, and in places where public transportation is no longer a safe option, the bicycle is increasingly being used as an alternative way to get around. The cities of Chicago, Philadelphia, San Francisco, and New York City have already taken this action.
Thanks for your consideration."
Find My Governor's Phone Number
Additional Talking Points and Tips
Click READ MORE for a full list of Governor's and their contact information in the USA!
We are proud to announce the evolution of the DEITY Grip line with the addition of two new models: the Supracush and the Lockjaw. Focused on becoming a comprehensive industry leading grip manufacturer, our expanded line of 4 grip models is indicative of the direction we have taken the brand since 2017… products built around Function, Strength and Attention to Detail. We are focused on trimming the fat and offering a product line that will go head to head with anything on the market and our series of grips are the next step of this evolution.
Boldly and intentionally we’ve deemed the Supracush “The most comfortable grip in the world.” Initially we wanted to develop a grip that would thrive under larger hands but in the process of testing and development we did not expect to produce a grip offering so much more. Our new TRC+ compound coupled with our deep dish diamond pattern created a feel and compression that transformed the Supracush from being a grip for larger hands to a grip that is extremely comfortable, highly technical, and became a favorite among people of all hand sizes and grip preferences. We quickly realized that we had created a unique feel that most riders had not experienced yet in a grip. With a 34mm diameter built around our deep dish diamond pattern but amplified 8 times larger than traditional designs, the goal was to have riders sink into the grips and leave with an experience that resonates while on the trail.
“We approached the Lockjaw and the Supracush with the same mentality we took with the Knuckleduster. Function first. If we are to take a beloved diamond pattern, how can we make it better? How can we then mix it with various concepts and create something with a feel unlike anything else? I really want us to be category leaders in what we design and manufacture and to do that, we need to be thoughtful of WHY we are developing components and WHO we are making them for. A beloved grip is an emotional connection for many people…at least it is for me. I want us to make those contact points matter.” Eric Davies (Owner / Designer)
Joining the Knuckleduster, Waypoint, and Supracush is the new Lockjaw. Building on familiar features of our Knuckleduster Grip we have harmoniously blended key elements into one feature packed grip offering. Our goal was to design a premiere technical feeling grip that could take the cushion of our deep dish diamond pattern and mold it seamlessly to our recessed half waffle for added control. The Lockjaw has a 32 mm outer diameter with our proven tapered inner sleeve and single lock ring system offering riders an extremely responsive feeling cockpit. With a focus on minimizing harsh transition zones that inevitably create hot spots and built around our new TRC+ compound, the Lockjaw has a soft, sticky durometer while maintaining the durability our customers have come to expect from DEITY.
Reminiscent of the impact our Knuckleduster Grips have had on riders, we know we have created something special with the Supracush and Lockjaw Grips and that is exactly our goal with anything we design. To us, contact points need to count and there needs to be purpose and functionality in a properly constructed grip. What seems like such a simple product is easily compromised when it becomes a branding exercise and a place to just showcase logos.
“We have been on such a journey since 2017. Our team has grown tremendously, so many people worldwide look to us as their component company of choice and we have never felt hungrier to make them proud. In times like these, it can be easy for a company to let off the gas and to become complacent, but we are doing just the opposite and these two grips are just the beginning of us polishing the brand and positioning it to grow to new heights. We have never been more excited about our future, we are proud of the reason why we do things, and we are more passionate than ever about our customers.” Sadie Davies (Co-Owner)
Looking to get your mitts on a pair of DEITY Grips? ORDER NOW!
The acclaimed line of DEITY grips are now 12 deep with the addition on GUM, PINK, YELLOW, MINT, and PURPLE in both the Knuckleduster and Waypoint! Dial in your bike with a touch of color or keep it stealthy as we now offer options for every taste worldwide! Available now!
"Going from strength to strength, the last few years has seen rider-run, independent component manufacturer DEITY cement its place in the market as a producer of high-quality goods that both talk the talk and walk the walk. Deity prides itself in making stuff that not only looks good (and it generally does), but that also works well on the bike. The 35mm cockpit standard is not without its challenges when it comes to getting the feel and stiffness right, which is why Deity took their sweet time before introducing a 35mm line. When they finally did, earlier this year, they came to the table with a full range of alloy and carbon bars as well as a 35mm version of their classic Copperhead stem. We’ve spent 3 months putting a couple of samples through the wringer, read on to find out how we’ve been getting along." (VITAL MTB)
READ THE FULL REVIEW!
Our crew clearly have great taste in builds and the latest addition to our family, Brian Bermingham, nailed his Santa Cruz Bronson with DEITY from top to bottom. Specs include:
Frame: 2019 Santa Cruz Bronson AL – Industry Blue/Gold – Large
Fork: 2019 RockShox Lyrik 170 w/ Custom Stikrd Decals
Rear Shock: RockShox Super Deluxe R w/ Custom Stikrd Decals
Handlebar: DEITY Speedway - Bronze
Stem: DEITY Copperhead 35 / 35 – Bronze
Topcap: DEITY Crosshair - Bronze
Grips: DEITY Knuckleduster - Black
Saddle: DEITY Speedtrap - Bronze
Seatpost: RaceFace Aeffect 150mm Dropper
Seatpost Clamp: DEITY Circuit 36.4 Bronze
Wheels: SRAM Hubs / WTB i35 Rims
Tires: Maxxis DHF 27.5 x 2.6 (Front) Maxxis DHR 27.5 x 2.6 (Rear)
Brakes: SRAM Guide T 200 (Front) / 180(Rear)
Shifter: SRAM NX Eagle
Rear Derailleur: SRAM NX Eagle
Cassette: SRAM NX Eagle 11-50T
Crankset: SRAM NX Eagle Dub 32T
Chain: SRAM NX
Images by Anthony Smith
Episode two of Rubber Side Down Season 4 follows Canadian Vaea Verbeeck as she battles to retain her lead in the Queen of Crankworx competition. Watch as Vaea competes in pump track, dual slalom, and downhill in Innsbruck, Austria.
If you have ever ordered DEITY product from us...there is a good chance Luke had a hand in shipping it your way! Not only does he love detail in how your products are packaged, but he also loves it with his builds. With his recent acquisition of the Specialized Stumpjumper EVO...take a closer look at Luke's DEITY kit of choice:
Many of you inquire about the bikes we personally ride, so first up we are digging into Warranty and Service wizard, Angel Bravo's trail build of choice for this season.
Images by Anthony Smith