"Only 10 days into 2021 and It's like Christmas again. Scott sent me a brand new 2021 Scott Tuned Gambler so I thought I'd do a full bike check of this pimping downhill bike for you guys.

But first as if 2021 wasn't good enough already GoPro also sent me a GoPro Hero 9 Black to giveaway to you guys. All you need to do to enter, is subscribe to this channel and comment where you'd take this GoPro Hero 9 with you on a riding adventure anywhere in the world. This Hero 9 is amazing with the ability to film in 5K at 30fps Beney and I love using it and it goes everywhere with us.

Back to the Bike though, this new Scott Gambler 2021 with the sickest paint job is a dream come true for me, having helped with the design over it over the year it's so awesome to see it on sale for all you guys to buy it. I thought I'd run through my downhill World Cup set up for when I'm racing and also my Freeride for Audi Nines, Darkfest and RedBull Rampage set up for you guys."  Brendan Fairclough

Looking to buy his signature handlebar??  Get is HERE!

From snow to brilliant conditions, join Bas van Steenbergen as he gets festive for the masterful lens of Rupert Walker in the latest edit by DEITY, "Let It Snow"! Happy Holidays! Filmed / Edited: Rupert Walker

With the holidays around the corner, now is your chance to give yourself a gift and snag up the new DEITY DOUBLESHOT Mug! Featuring a 14oz capacity, top quality stoneware construction, a matte black exterior, a high gloss orange interior, and bold graphics throughout...if you love bikes, riding, and DEITY, the DOUBLESHOT is a must have item in your kitchen or on your workbench!  Get one HERE!

"Much as 2020 was a weird one, it also produced some pretty rad bikes and gear. The level definitely keeps going up, but as good as the average is these days, there were still some things that really stood out - the cream of the crop! We thought this would be a good time to share our top picks with you, so the editorial staff put their heads together and we came up with our personal favorites - what we thought was the best MTB gear of 2020."  - VITAL MTB

We never rest and our dedication to keep our fans outfitted in fresh apparel is unrelenting! With a bold hit of color or a classy mix of luxurious color, the new additions are the perfect avenue to expand your wardrobe and fly the DEITY flag! From the CARNIVAL Snapback Hat, SKIDDLES Tee, STACKED Tee, to our VAULT Tee...there is a little for everyone to choose from.

Many of our diehard lifers have been itching for some classic DEITY flavor, so here is your chance to make your voice heard!  VAULT Tees are live!

It is the little things that polish up a new build! Our CROSSHAIR Headset Cap Kit is fully CNC Machined from aluminum and features a color matched 7075 T73 aluminum countersunk bolt to keep the look clean.  With slimline spacer kits included, the CROSSHAIR is the perfect finishing touch to any DEITY spec'd build.  Available in all of our range of anodized colors...snag a kit today and represent!

Nothing beats a FRESH BUILD...especially when it is littered in DEITY from front to back.  International Sales Manager, Silas Hesterberg, recently wrapped up his new Yeti build and it turned out so good we had to shoot it.

What are Silas' top DEITY picks to complete his kit?

MODEL YETI SB130 LR
FRAME YETI TURQ Series carbon fiber frame - LR Configuration (137mm travel)
FORK FOX FACTORY GRIP 2 36/160MM
TRAVEL (REAR) 137MM (5.4")
REAR SHOCK FOX FACTORY DPX2, 210 x 55MM
WHEELSET DT SWISS CUSTOM EX1700 30MM
REAR DER SRAM X01 EAGLE
SHIFTERS SRAM X01 EAGLE
CRANKSET SRAM X1 EAGLE 30T 170MM
BB SRAM DUB BB92
CASSETTE SRAM X01 EAGLE 1295 10-50
CHAIN SRAM GX EAGLE
BRAKES SRAM CODE RSC
ROTORS SRAM CENTERLINE 200/180
POST FOX TRANSFER 31.6MM 150MM
FRONT TIRE MAXXIS MINION DHF 2.5 EXO+
REAR TIRE MAXXIS MINION DHR II 2.4 EXO+
HANDLEBAR DEITY SKYWIRE 25mm RISE, TURQUOISE
STEM DEITY COPPERHEAD OS, 35mm LENGTH, BLACK
GRIPS DEITY SUPRACUSH, TURQUOISE
SEAT DEITY SPEEDTRAP CR-MO, TURQUOISE

To celebrate the launch of the new DEFTRAP Pedal, we teamed up with David McMillan and Hunt Cinema to showcase the pedal in action throughout the landscape of New Zealand!   Dig into full details on the DEFTRAP HERE!
Filmed / Edited by Hunt Cinema