"Boise is quickly becoming a destination worthy of placement on mountain bikers’ must-ride lists. From long backcountry epics to quick, after-work laps at the local pump track, Boise has just about everything a rider may desire. Trail access starts from town, with the bordering foothills offering flowing singletrack. The farther into the mountains you go, the more trails you’ll discover; some start their descents miles outside and fall nearly all the way to downtown. In case you don’t want to pedal endlessly for hours to mountaintops, you can still earn your turns at the Eagle Bike Park on its jump lines or pump track.

Deity Components’ Sean McClendon moved to Boise two years ago, and with the help of local shredder Braydon Bringhurst, has been exploring the growing scene there ever since. The only thing McClendon thinks Boise doesn’t have? Crowds." (Bike MAG)

The new Specialized Turbo Levo is live and we are honored to have the Copperhead stem selected as the stem of choice by Specialized for their flagship S-Works model! In fact...stay tuned to see the Copperhead stem as spec on multiple S-Works model bikes in their 2019 line up!  Clearly, the crew there have amazing taste.

Hit up their site for full details on the new S-Works Turbo Levo!

The perfect accent to properly outfit one of the most iconic brands in the world...the TURQ Limited Edition Series is the latest addition to the evolving DEITY product line and when they are sold out, they are gone! Act quick, get your hands on our 5 piece collection, and enjoy the ride!

Available in the Blacklabel 800 handlebar (25mm rise), Skyline 787 handlebar (15mm rise), Knuckleduster grips, Waypoint grips, and Speedtrap saddle!

"All heart, all passion and all in. Eric Davies, founder of Deity components, has turned a life-long dream into a thriving independent mountain bike parts brand. From a unique childhood in Central America to stumbling across mountain biking in college, Eric worked his way from bike shop employee to industry insider. Eventually, he grew tired of helping others build something he didn't believe in and started Deity in late 2003 with his wife Sadie. The rest is patient, deliberate history and I hope you enjoy learning about that history in this week's podcast."  Presented by  VITAL MTB

To celebrate the launch of Brendan Fairclough's signature DEITY handlebar, the BF800 BRENDOG... the crew at DEITY assembled a dream team of filmers, photographers, colorists, cable cam masters, audio wizards, and of course, the master of ceremonies, Mr. Brendan Fairclough. 

With over 2 years of testing on the World Cup circuit, the time has come to showcase the DEITY BF800 BRENDOG signature handlebar getting airborne and Revolution Bike Park is the perfect canvas for a thrashing. Enjoy the action!

Vid: Seager Films
Photo: Jacob Gibbins

​What is it about the flat out focused aggression World Cup athletes channel into a brilliant display of speed, control, and style that turns all of us on?  To us, it's the understanding of just how much sacrifice and commitment a rider invests to build to this level only to put it all on the line in the pursuit of that top podium spot. It always looks breathtaking on those race weekends, but the true work is put in behind the scenes and that dedication, focus, and hard work is the essence of World Cup pedigree and our work ethic as a brand.

Witnessing a mind numbing dance on the edge between complete chaos, eye melting speed, and absolute brilliance is what every World Cup run is all about!  The Formula 1 of our industry, the athletes shape the narrative of race day and the best companies stand by their side and listen to their feedback, channeling their input into product development, working hand in hand to set them up for success, and eventually…this effort will shape the product we all ride daily.
​
Welcome to the latest addition to the acclaimed DEITY component line, the BF800 BRENDOG Signature Handlebar.

​For us there is no better input than that of an athlete and this has been a fundamental key to our success, drive, inspiration, and motivation.  We'll never forget the first time we saw Brendan Fairclough on a bike... he was loose on two wheels, daring in line choice, ruthlessly fast, a young face that would eventually redefine style, and with his every move… he clearly loved every second on a bike.  He exemplified speed and style to us and defined our desire to reflect these inspirations and discoveries into everything we do.  This project is exactly why athlete collaborations are so exciting and fulfilling for us and that rider-centric mentality is what has always separated us from so many brands. 

​Our goal was to take Brendan's vision and develop a signature product worthy of his accolades and brilliant style.  Every detail of his signature DEITY handlebar is a reflection of him on the bike. Brendan's ability to feel the slightest changes in bend, sweep, deflection and compliance are unparalleled and that awareness of equipment is priceless and critical when riding at this level.  His expectations and focus throughout this process led us to create his dream handlebar that is stunning from the outside and technically refined internally.  

​With an 8 degree backsweep and 5 degree upsweep, we continue to broaden our range of options to fit every rider.  The BF800 BRENDOG utilizes our proprietary Gradient Butting Technology for the optimal balance between responsive handling and the compliant feel you've come to expect from our collection of DEITY handlebars.  With uncompromising strength due to our unique approach to heat treatment with our Mono Heat Treatment Procedure, we are able to deliver a 20% increase in strength in all of our aluminum handlebars over standard processes to maximize your investment in our product and your confidence in your equipment! 

​Featuring a 30mm rise to tackle steep terrain and at an 800mm width, the BF800 BRENDOG signature handlebar transfers more power and control to the bike with the widest 31.8mm center bore on the market. From the Alignment Markers to properly space your controls, we wrap it all up with incredibly detailed finishes like our signature two-tone ano for superior durability and unmatched styling.  To us, it is all about the details.  The details you may see in front of you and the countless ones that are hidden in the development of the product, the design characteristics that give life to metal, the manufacturing processes that separate us from the rest, and the voice of one of the greatest riders to touch a bike, Brendan Fairclough. 

​In the end our riders and customers will tell you time and time again, DEITY does it very differently and it shows.  You feel our patience and precision in every product we offer and we will continue to put quality over quantity.  How do you put a value on time and passion?  For DEITY, the reward is in the experience and this drives everything we do.

THE DETAILS:

• Designed for DH / Enduro / All MTN applications
• Developed and tested rigorously for nearly 3 years on the World Cup DH circuit
• Incredibly detailed two tone bead blast and polished ano finish
• Brendog signature 8 degree bend / backsweep by 5 degree upsweep
• 800mm width
• Custom butted 7075 T73 aluminum utilizing our proprietary Gradient Butting Technology
• Mono Heat Treatment Procedure for increased strength
• Stiffness for tracking yet compliant for endless chatter and big hits
• Wider center bore spacing for unrivaled stability
• Designed for maximum ride quality with a 31.8mm bore
• Alignment control markers for perfect set up and spacing of your levers
• Features measured cut marks and center alignment detail
• Black ano finish with stealth, white, red or orange graphics
• Covered by our Lifetime Crash Replacement Policy to the original owner
• Available in a 30mm rise (343 grams)
• $86.99 usd

Gloveless and with a style unlike anyone else, Sam Blenkinsop embodies DEITY as he is set loose on home turf in the latest DEITY production, "Knuckleduster"! What are the top picks for Sam to complete his DEITY kit?... the Intake 31.8 DM Stem, Blacklabel 800 Handlebar, Knuckleduster Grips, Sidetrack I-Beam Saddle, and finished off with the Retina V2 I-Beam post!
Filmed / Edited: Parallax Media
Images: Cam Mackenzie
Music: Volume by Apollo Brown

Casey Brown and Vaea Verbeeck are world class mountain bike shredders, hitting big jumps and sending whips is part of what they do. Queenstown is the home of the biggest public jumps in the world, known as Dream Track. The jumps that they hit for the first time are part of the new extended section at the top of the slope. Having never sent them before, Casey and Vaea invited us up to shoot them hitting them for the first time.  via PINKBIKE