DEITY Customer Support Wiz and Fresh Blood Grassroots Team Manager, Devin DeBruhl, has been rep'ing DEITY since before he started working here. From starting as a DEITY customer, bringing in DEITY at the shop level, and then riding for our Fresh Blood squad... Devin is now shaping the program, part of the DEITY team, and bringing his style to the Idaho scene.
His fleet of bikes is deep but this Winter has been prime time for logging miles on his Giant Trance X Elite E-Bike! Enjoy some detailed images to inspire your next build...
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Are you a member of THE DEITY DARK ROOM? On July 24th at 9am MDT, we kick off Relay 1 of a 4 part series that will feature the limited release of the new FLAT TRAK Pedals in GOLD! Limited numbers will be available so make sure to act quick as we anticipate that they will sell out quickly! Keep your eyes on our social media pages and the site for the next drop that will be coming on July 29th for an all new DEITY product!
The reviews are in and word on the dirt is that our new line up of pedals are the best in the business! The crew at VITAL MTB have reviewed the new DEITY SUPERVILLAIN Pedals and give them a perfect 5/5 score with top marks all around! Next up...they will be putting the new FLAT TRAK to the test!
Hit up the review of the SUPERVILLAIN HERE! THE CONCAVE EVOLUTION IS MODERNIZED
Elevated. Elegant. The new standard. Our approach with the SUPERVILLAIN pedal was not to simply make a new pedal. We wanted to make a true work of art, the ultimate concave masterpiece that is lighter, stronger, and sleeker than anything we have created prior. With only essential material remaining, we scoured every gram via classy radiuses and chamfered detailing around every pin and every corner. We are known for creating the world's greatest concave pedals and raising that bar was the launching pad for the new SUPERVILLAIN. Unifying the language and focusing on our trademark non-offset pedal profile design, the SUPERVILLAIN shares the same symmetrical construct found on the acclaimed TMAC and Deftrap pedals. With increased support on the backside of the spindle, riders can find proper foot placement quicker, have a more solid engagement with the pedal, maximizing our industry leading 2.5mm deep concave profile (per side). Featuring a large 113mm x 105mm functional footprint and 14 dual access pins per side…the SUPERVILLAIN has a locked in feel that people love and expect from DEITY. With a goal to reduce every gram possible, the skeletal structure of the SUPERVILLAIN pedal is a work of art with chamfered angles and smooth outside edges, reducing snags and hang ups on rocks. The SUPERVILLAIN elevates our premiere flat pedal line and takes what people love about the TMAC and raises the bar to new heights! With an emphasis on developing a pedal that is elegant and modern, we aim to amaze you with the level of detail found on every mm of this pedal. EXPLORE MORE Function first, the MEGATTACK merges elements of the acclaimed LOCKJAW, KNUCKLEDUSTER, and SUPRACUSH to create the benchmark for true technically large profile grips. From supple ribbing at the thumb and seamless transitions throughout, to our signature recessed half waffle and deep-dish diamond pattern, we’ve created this tribute to riders who need a mega sized grip with function and technical design at the forefront.
Featuring a massive 36mm outer diameter, our trademark recessed half waffle design creates a locked in feeling for added control that is super-sized. The focus for the MEGATTACK is performance on the trail, so durometer and feel have been tailored giving the grip structure and unrivaled traction. This allows us to avoid a spongey, unpredictable feel that can be found with other large grips on the market. The MEGATTACK is 140mm in length (8mm longer than all of our other grips) to provide proper real estate for riders with larger mitts. The MEGATTACK has been proportionally balanced to suit riders who need more room with a broader hand profile. As with all DEITY grips, the smooth transitions to the butt of the grip allow riders to stretch out on large climbs and open their lungs to relax. The ribbed paneling of the MEGATTACK allows the riders thumb room for compression, removing any joint load, increasing comfort for extended climbs or long days on the bike, and provides an ergo feel for the anatomic structure of the hand. To top off the design, the MEGATTACK also features a proprietary tapered clamp to keep this grip clean and classy. As with all DEITY grips, the clamp hardware is directional, avoiding friction zones for your thumbs. EXPLORE MORE Sleek. Stylish. Purposeful. The FLAT TRAK unifies our models as we move towards a full pedal roster that is symmetrical and features our trademark non-offset pedal profile. The large surface and 1mm concave depth allow your foot ample ability to adjust and find the optimal foot placement. With 14mm leading and trailing edges, the FLAT TRAK thrives in terrain that requires added ground clearance. From rocks and boulders to roots and low bottom brackets the FLAT TRAK is the missing gateway welcoming new riders to the coveted DEITY pedal line.
For those who do not prefer a deep concave profile, the FLAT TRAK is your new favorite pedal! Unlike the countless thin flat pedal profiles on the market that have a notorious bulge over the spindle, are more convex than anything, and have a reputation for lack of grip, our FLAT TRAK delivers a 100% thin flat pedal surface without any interfering bulge on the spindle with a 1mm concave engagement thanks to the differing pin depths. The perfect complement to the SUPERVILLAIN, the FLAT TRAK is already beloved by many of our riders from enduro racers to freeride young guns. This is a pedal that must be experienced in person! With an equal emphasis on excellence and top tier pedal pedigree, the FLAT TRAK sits side by side with the SUPERVILLAIN and TMAC as one of the highest end performance pedals in the world. Featuring 14 dual access pins, a 110mm x 105mm functional footprint, thin 14mm profile, our robust internals, and an acid dipped satin finish that is rich with depth in color. The FLAT TRAK is turning heads worldwide and becoming a pedal of choice for flat pedal fanatics who crave an option that is thin, with proper grip, and a feel unlike anything on the market. EXPLORE MORE Our crew was on deck for a wild week in Wales as Red Bull Hardline kicked off! With Brendan Fairclough, Sam Blenkinsop, Alex Storr, Brook Macdonald, Thomas Genon, Thibault Laly, and Vaea Verbeeck getting airborne...our crew had a successful and safe week. Now, all hands are on deck for a massive DEITY launch tomorrow and a weekend of World Cup racing to come! Props to Cam Mackenzie for this retrospect gallery and for shooting our squad all week!
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