We feel the love.  Thanks to all of the New Zealand riders who showed up and got sideways at the 26 Queenstown Bike Fest Whip Off!  Massive love to our family at Wide Open for all the hard work they do to help up and coming riders, customers, dealers, and the scene.  We salute you all!

Sun seeking and bound for good times... join DEITY's David McMillan and Christian Rigal as they hit spots throughout New Zealand and meet up with Matt Begg, Hunter Paull, and more for 10 minutes of pure entertainment. Welcome to Queenstown Roaches! 
Props and love to our entire crew for making this project happen.  From Christian, Dave, Hunter, Matt, Nils, Billy, Blaze Tech, and Henry... we are fortunate to have amazing people in our lives and flying the DEITY flag!

Images by Henry Jaine

Slice 2 of a DEITY Dark Room Double Feature drops on September 17th at 9am and features the MEGATTACK Grip in a sultry Red Velvet treatment!  Mark your calendars, set your alarms, and do not miss out as very limited numbers have been made!

You have asked for it and we have listened!  PINK has officially joined the DEITY anodized line up of components...from pedals, stems, clamps, grips, grip clamps, headset parts, valve caps, and more! Give your bike a touch of PINK and thanks to everyone for supporting a rider owned, operated, and funded company!

DEITY Customer Support Wiz and Fresh Blood Grassroots Team Manager, Devin DeBruhl, has been rep'ing DEITY since before he started working here.  From starting as a DEITY customer, bringing in DEITY at the shop level, and then riding for our Fresh Blood squad... Devin is now shaping the program, part of the DEITY team, and bringing his style to the Idaho scene.

His fleet of bikes is deep but this Winter has been prime time for logging miles on his Giant Trance X Elite E-Bike! Enjoy some detailed images to inspire your next build...