 "Going from strength to strength, the last few years has seen rider-run, independent component manufacturer DEITY cement its place in the market as a producer of high-quality goods that both talk the talk and walk the walk. Deity prides itself in making stuff that not only looks good (and it generally does), but that also works well on the bike. The 35mm cockpit standard is not without its challenges when it comes to getting the feel and stiffness right, which is why Deity took their sweet time before introducing a 35mm line. When they finally did, earlier this year, they came to the table with a full range of alloy and carbon bars as well as a 35mm version of their classic Copperhead stem. We’ve spent 3 months putting a couple of samples through the wringer, read on to find out how we’ve been getting along." (VITAL MTB) READ THE FULL REVIEW!
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Our crew clearly have great taste in builds and the latest addition to our family, Brian Bermingham, nailed his Santa Cruz Bronson with DEITY from top to bottom. Specs include: Frame: 2019 Santa Cruz Bronson AL – Industry Blue/Gold – Large Fork: 2019 RockShox Lyrik 170 w/ Custom Stikrd Decals Rear Shock: RockShox Super Deluxe R w/ Custom Stikrd Decals Handlebar: DEITY Speedway - Bronze Stem: DEITY Copperhead 35 / 35 – Bronze Topcap: DEITY Crosshair - Bronze Grips: DEITY Knuckleduster - Black Saddle: DEITY Speedtrap - Bronze Seatpost: RaceFace Aeffect 150mm Dropper Seatpost Clamp: DEITY Circuit 36.4 Bronze Wheels: SRAM Hubs / WTB i35 Rims Tires: Maxxis DHF 27.5 x 2.6 (Front) Maxxis DHR 27.5 x 2.6 (Rear) Brakes: SRAM Guide T 200 (Front) / 180(Rear) Shifter: SRAM NX Eagle Rear Derailleur: SRAM NX Eagle Cassette: SRAM NX Eagle 11-50T Crankset: SRAM NX Eagle Dub 32T Chain: SRAM NX Images by Anthony Smith
Episode two of Rubber Side Down Season 4 follows Canadian Vaea Verbeeck as she battles to retain her lead in the Queen of Crankworx competition. Watch as Vaea competes in pump track, dual slalom, and downhill in Innsbruck, Austria.
 If you have ever ordered DEITY product from us...there is a good chance Luke had a hand in shipping it your way! Not only does he love detail in how your products are packaged, but he also loves it with his builds. With his recent acquisition of the Specialized Stumpjumper EVO...take a closer look at Luke's DEITY kit of choice:
 Many of you inquire about the bikes we personally ride, so first up we are digging into Warranty and Service wizard, Angel Bravo's trail build of choice for this season. Specs include:
Images by Anthony Smith
 We never rest! When we challenged ourselves to design our take on a refined headset cap, we went all out and dove into every detail. From countersunk hardware that is CNC machined from 7075 aluminum, spacer kits that are the same OD as the headset cap for a clean and polished fit and finish, and an array of color options for those looking to really polish up their front ends...the CROSSHAIR is the perfect options for any 1 1/8" headset on the market! Get one TODAY! SPECS:
"Chapter I takes place at a spot deep in the woods that I had been digging at by myself for years. The goal was always to finish building it so that one day I would have more stuff to ride in an area that riding spots are becoming few and far between, but also so that I could film and shoot photos on it. Year after year it never materialized and became a huge monkey on my back to finish it, until my impending move to Utah last month forced me to buckle down on the shovel all winter and get it done. This video is a look at my first and last hits at the spot I had dug so hard on for years before I packed up and left California for the Utah desert." - TYLER MCCAUL
 Our goal at DEITY is to design, develop, and manufacture industry leading contact points and at the top of that list are handlebars. We are proud to debut a comprehensive series of 35mm oversized Carbon and Aluminum Handlebars that have been a labor of love for us and are the perfect match to our established and renowned 31.8mm models. Featuring a range of flex and deflection matching the 31.8mm counterparts, creating a line of 35mm models that have that “DEITY feel” was not an easy task. In fact, it took years. Notoriously known for being overly stiff and unforgiving, the 35mm "standard" has taken over the handlebar industry over the past years and many may wonder why we were so late to the party in offering a deep range of 35mm options. We believe in making every product we offer count and to do it right can take time, many revisions that never see the light of day, and testing protocols that we believe are the benchmark. To us, it is all about the feel of a handlebar. Having stiffness in the correct points to aid in front wheel tracking, but allowing the bar to have enough flex and range of deflection to keep you on the bike for the entire day. Our goal with the new 35mm Carbon and Aluminum Handlebars was to achieve that proper balance of realistic weight, compliance, strength, fit and finish, and a feel indicative to the DEITY brand.   SKYWIRE HANDLEBAR /// CARBON
  SPEEDWAY HANDLEBAR /// CARBON
  RIDGELINE HANDLEBAR /// ALUMINUM
  RACEPOINT HANDLEBAR /// ALUMINUM
  TOPSIDE HANDLEBAR /// ALUMINUM
  COPPERHEAD STEM- 35/OS
Joining the new 35mm range of handlebars, we are also releasing the beloved Copperhead Stem in a 35mm clamp which is available today in our onslaught of high polished ano colors, including our latest addition…bronze. Please explore our site to dig into full details on the new line and to see what separates us from the rest! |
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