Focused on the riding community, dealer preservation, and supporting them with top tier products, Wide Open is the perfect fit for the future direction of Deity as we set our sights on the giants of this industry and showcase the strength of a true rider owned and operated company.
“Deity represent a lot of the same philosophy’s Wide Open does, a rider based company selling top end products to dedicated riders and retailers. Deity and Wide Open have had a friendship for many years and the timing was perfect to add Deity to the Wide Open family, we are super excited about the current and future Deity product lines. There is some really exciting NZ rider partnerships which we are all super pumped about, its going to be a fun ride!” Matt Whitaker (Wide Open, Owner)
If you are lucky enough to live in New Zealand or will be traveling there this season, Wide Open has full inventory of your favorite Deity kit and can direct you to the nearest shop to see it in person.
“2017 signifies a massive transitional year for Deity and we are incredibly excited to be partnering with the crew at Wide Open to be our exclusive distributor in New Zealand. Their heritage in racing, dealer support, technical knowledge, and mentorship of riders fits our philosophies perfectly. We have had our eye on them for many years and the timing just makes sense. With a massive evolution of the Deity brand coming in the near future, Wide Open embody the direction of our brand, the products, and our goals to take Deity to the top. We have been patiently waiting for the right fit to fly our flag and we could not choose a better group of people to have by our side.” Eric Davies (deity, Owner)