Are you an existing deity Vendetta Crankset owner? If so, here is your chance to upgrade for FREE to the all new Vendetta LHD Non-Drive arm! Yes, a FREE UPGRADE! The all new Vendetta LHD arm allows you to run your drivetrain either right hand drive or also left hand drive! Featuring a one piece forged sprocket/spline boss, the Vendetta LHD non-drive arm not only allows for increased drivetrain options, but due to it's larger surface area...it is stronger than the original! If you own an 08 Vendetta Crankset, take advantage of this once in a lifetime FREE UPGRADE and e-mail us today for details! It's simple...it's FREE! (read more)

Back and better than ever, the Vendetta REV2 Crankset is now in stock and available! That's right, we have already refined our original Vendetta design and made it better, stronger, and ready to help you pursue your goals on two wheels! Equipped with the all new Vendetta LHD non-drive crankarm, the Vendetta REV2 crankset not only offers increased drivetrain options, but is stronger than the predecessor! Get on board today and pick up the new deity Vendetta REV2 Crankset! Order NOW... 

Northwest phenom Phil Sundbaum joins the deity roster of riders as he continues his journeys on the Summer of Shred! Riding the deity Jump Saddles, FR Saddle, Lifesaver End Caps, Choker Clamps, Termite Sprockets, and full Softgoods range, we welcome Phil to the crew as he brings his incredible street, park and dirt jump skill to the deity program. Now living in Portland, Phil recently came on board Haro Bikes for 2008 as he proceeds to showcase why he is a threat at every comp and every trail spot. An amazing person on and off the bike, we are honored to have Phil part of what deity is about!  

The New Jersey natives and powerhouse pioneers of "horror punk", the original Misfits guerilla marketing tactics, Halloween stage shows, and infamous albums have left a legacy that is unfortunately seen on too many backs of Hot Topic devotees who cannot even name the original line up. It is simple, if you are listening to anything "Misfits" post-1985...well...you are probably too busy buying a studded belt at the mall. Get educated and start listening to one of the greatest bands assembled. Check out the latest Media Issue that pays tribute to one of our favorite bands...the Misfits! READ 

We have Git Sum back in stock and available to add to your collection. This DVD is packed with footage and clocking over 80 minutes of content, Git Sum chronicles the exploits, debauchery, and riding of deity henchmen Cameron Zink, Taylor Sage, Kyle Strait, Griz, and more! If you are easily offended by swear words and Taylor Sage puffing on 10 cigarettes...then...Git Sum may be too much to handle. Pick it up NOW while supplies last and get a glimpse at some incredible riding and a true rider produced film. ORDER HERE! 

The time has come...the 2008 deity Tibia Seatposts and Choker Clamps are finally available! Many of you have been waiting to outfit your bikes with the super light Tibia and Choker combo, so make sure to check in with your local stocking deity dealer, distributor, call us up direct, or pick up what you need through our Official Store. Available in all colors and sizes, you can read comprehensive and detailed information by visiting the dedicated product pages for the Tibia Seatpost or the Choker Seatpost Clamps. There are tons of pages, so take your time, read thoroughly, and get educated!  

Littermag recently launched a spotlight on deity's own Zach Hensley who discussed the trials of being a chief trail builder and the struggle to keep the poachers in check. Zach spends more time building than riding and anybody who has visited his trails can attest to the fact that Zach's focus on quality is unmatched. Good luck trying to find his spots and if you manage to sneak your way in...you better be ready to work, dig, sweat, blister, and earn your time on Zach's trails. Littermag's feature is a tribute to any trail builder and the reasons why they love being slaves to the soil. Read it HERE and make sure to listen to the audio tracks! 

Sicklines recently dropped a review/feature on the 2008 deity Tibia Seatpost and Choker Clamp! Make sure to check it out, read their thoughts, and see an assortment of high quality images. Known for their unbiased and straight forward approach to product feedback, you can even check out the weight of the deity Tibia Seatpost, Choker Clamp, Lifesavers, and the Dirty30 Handlebar. Now available, make sure to pick up the deity Tibia Seatpost and deity Choker Clamp asap and get your bike dialed in for the 08 season! Read the Sicklines feature HERE...

A pure 100% dirt jump film, Dusk Til Dirt, the highly anticipated project from deity trailboss Zach Hensley, is now in editing phases! To give all of you kiddies an idea of the mayhem that is about to go down, Zach will be kindly releasing sneek peeks in multiple online installments that can be downloaded and watched over and over for FREE. With the first installment featuring deity's Taylor Sage now available in a High Definition download, you can catch a glimpse of Sage's unmistakable style and maybe learn a lesson or two at the same time. Download it HERE!  

Do any of you know what you are missing out on? The new Lifesaver End Caps are finally available! These gems are CNC-Machined from top shelf 7075 T6 aluminum and come in a shape you will fall in love with! Discrete and featuring rounded edges that will keep your hands free from cuts and snags, the Lifesavers are also ODI lock on compatible, so you can replace your outer lockjaw without penalizing your bike with a heavy ass end cap. Yes...the Lifesavers are incredibly light, sexy, and may become one of your bike's guilty pleasures. Get protected from impalement and get a set NOW! 

An independently produced pinnacle in horror history that has forever cemented the face of the modern day zombie, George A. Romero's brilliant masterpiece, Night of the Living Dead is a timeless statement on society and our constant urge for "more". Filmed in 1968 on a limited budget of $114,000, Night of the Living Dead has spawned countless imitators throughout the past 4 decades, but is still unable to be duplicated! Deemed by the Library of Congress as "historically, culturally, or aesthetically important", Romero's film is a work of brilliance that provoked, shocked, and disturbed a nation!  READ MORE

You read it right...the deity 2008 metal is starting to drop and as of today, you can finally get your hands on a lot of the new gear! From the long awaited wide and low Dirty30 Handlebars, 31.8 Twenty14 Handlebars, 31.8 Fantom Stems, compact Termite Sprockets, Revolution4B Sprockets, Lifesaver End Caps, and the Jump Saddles...this is only the beginning for 2008 as we have a lot more planned for all of you! Make sure to visit your local stocking deity dealer, check out the Official Store, or drop us a line to pick up what you need!

It has begun...the 08 Jump Series are now available and shipping! Alongside the new Softgoods range, the Jump Series are the first part to become available of the all new 08 line. With the rest of the new deity range becoming available throughout February, we even have quite a few new parts planned for late 2008 that are not even on the site! Trust us, this is only a glimpse of what is to come, so get your hands on our new compact and lightweight Jump Saddle range, stay posted to this page throughout the next 2 months, and get out and ride!

California and Reno's finest...we are proud to have Cameron Zink and Kyle Strait back on board with us for the next 2 years. Without a doubt some of the most talented riders on two wheels, Cam's program has shifted a bit for 08 as he is now representing for Felt Bicycles, undergoing a rigorous rehab regimen, and is setting his sights on regaining his top podium spots across the globe! Joining him on the deity frontlines, Kyle Strait will be found destroying courses across the world as he reenters the World Cup scene for 2008!  

The summer of 2007 found the DropIN crew launching a contest to find their "next dirtbag" to join the bus for 2008. With countless video submissions, the fluidity, diversity, and skill of deity's Logan Peat easily secured the top spot! Needless to say, Logan is honored to be a part of the 2008 tour and with his game being elevated on a daily basis, you can rest assured that Logan will be bringing something new to your television set and your local trails. If you see the DropIN bus roll through your town this season...be prepared. Watch Logan's vid HERE! 

We know that our first attempts at our Media Features were inconsistent, so for 2008 we will be aggressively updating new content every month to spotlight the best in film, music, and personalities. Make sure to check out February's tribute to the 1931 classic Frankenstein that not only brought rampant attention to a growing horror genre, but has become a staple in cinema history and is often seen as one of the top 10 most influential films ever made. Starring industry icon Boris Karloff and directed by James Whale, Frankenstein is a must see! 

Here is your chance to win a custom built bike and a possible spot on our pro roster! The five month contest will give true riders from across the globe the chance to showcase their skills, personality, style, & why they are worthy to win this bike and a possible spot on our elite pro roster...all captured in a video format. We are looking for real riders who can back up this bike at the local trails, so if this is you regardless of where you live, enter by following the rules and regulations listed HERE and we look forward to seeing what you can bring! 

What a crazy year 2007 has been for deity blood and our close friend, Nate Adams! From meeting the love of his life, becoming engaged, buying his second home, and now expecting his first child...we send our love and congratulations to Nate and his fiancee Erika as they set forth on a new chapter in their lives! 

We cannot stop...the latest shirt designs "By Night" and "Terror" are now available alongside the new "Termite" Full Zip Hoody and "Retribution" Button Up Jacket! Some of the best work we have done, make sure to check out the Softgoods catalog of gear and if you ever get a chance to try on the new "Termite" Full Zip Hoody...you will be in love with the cut and fit that we are doing as they turned out amazing! If you relate to our style, here is your chance to grab some softgoods and represent in true deity fashion!

Initially part of our slim Grassroots crew in 2007, Logan Peat is an example of what hard work, dedication, and passion can get you as he has now grown to become our newest addition to the pro family of riders. From slopestyle, trails, street, park, and more, Logan Peat will bring fresh blood to the deity program as we look forward to working with him for years to come in support of his quest to leave his mark on this scene. Don't worry, you will hear of him and if you are another pro...he may be the next rider to take that podium spot!

Our Official Store only allows us to use UPS as a shipping method, so if you live outside of North America, contact us directly for the best shipping rates so that we can make sure you are dialed with exactly what you need without paying a fortune on shipping! Also make sure to check out our Dealer List to see if you have a deity dealer/distributor in your country and if not, drop us an e-mail and we will make sure you are taken care of as soon as possible! 

Get ready for some ridiculous pricing as we blow out our remaining 2007 products at up to 75% off!!! Yes, you did read that correctly and if you are looking for a new part at an unbeatable price, you may just find what you are looking for on our 2007 Clearance List! This is our opportunity to pass some savings to all of you and give you a chance to get on board deity metal at an amazing price. Act quick as availability on some items is very limited and what is there today...may be gone tomorrow!! Check out the full list HERE...

Okay boys and girls...it is finally time to learn how to pronounce and spell "deity" correctly! Throughout the past 4 years, we have heard it all and read every which way you have all thought the classical word "deity" is spelled. Nevertheless, many of you are incorrect, so to avoid having your teacher spank you or your mom shake her head in disappointment...you can click HERE to get an audio clip of the proper pronunciation of "deity" and if there is any confusion...it is spelled d-e-i-t-y!